Library of Recommended Books

	Edith Wharton (Hardcover) by Hermione Lee Portrait of a Lady indeed.
	The Elements of Style Illustrated (Hardcover) by William Strunk Jr. (Author), E.B. White (Author), Maira Kalman (Illustrator) Learn to write so your ideas aren't prejudged...
	The Omnivore's Dilemma: A Natural History of Four Meals (Hardcover) - by Michael Pollan May change the way you feel about food.
	Mindset: The New Psychology of Success (Hardcover) - by Carol Dweck (Author) The difference between success and failure "is not ability: it's whether you look at ability as something inherent that needs to be demonstrated or as something that can be developed."
	What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds -by Rex Briggs, Greg Stuart Here's how to make sure your advertising dollars aren't wasted...
	The Long Tail: why the Future of business is Selling Less of More -by Chris Anderson The many niches Anderson finds are ideal for network marketers in marketing their favorite products.
	PostSecret: Extraordinary Confessions from Ordinary Lives - by Frank Warren
	Stumbling on Happiness -by Daniel Gilbert "Do you know what makes you happy? Daniel Gilbert would bet that you think you do, but you are most likely wrong.In his witty and engaging new book, Harvard professor Gilbert reveals his take on how our minds work, and how the limitations of our imaginations may be getting in the way of our ability to know what happiness is. Sound quirky and interesting?" (D Durham)
	Seven Habits of Highly Effective People : Powerful Lessons in Personal Change -by Stephen R.Covey Best seller. "IN MORE THAN 25 YEARS of working with people in business, university, and marriage and family settings, I have come in contact with many individuals..."
	Naked in the Boardroom -by Robin Wolaner "Success follows when you use what you've got. You will succeed because of, not in spite of, your personal traits."
	Robin Hood Marketing : Stealing Corporate Savvy to Sell Just Causes -by Katya Andresen Stealing Corporate Savvy to Sell Just Causes. Wonderful tips that a networker, who wants to make a difference in the lives of others, can use...
	Beating the Odds in Small Business (Paperback) -by Tom Culley "Statistics show that about 750,000 new businesses are started every year in the United States..." Very good tips for networkers also.
	Freakonomics : A Rogue Economist Explores the Hidden Side of Everything (Roughcut) -by Steven D. Levitt, Stephen J. Dubner Delightful and eyeopening perspectives on things that affect you everyday.
	The Cambridge Handbook of Expertise and Expert Performance (Paperback) -by Neil Charness , Paul J. Feltovich, Robert R. Hoffman, K. Anders Ericsson (Editor) 900 page treatise on a most intriguing topic for anyone in business for themselves, or who wants to know the secret to excell and be a star.
	Food, your Miracle Medicine: How Food Can Prevent and Treat Over100 Symptoms and Problems -by Jean Carper Tips to help someone eat to maximize their health and reduce the risks of degenerative diseases that plague humans in the 21st century .
	You're wearing that? Understanding Mothers and Daughters in Conversation -- by Deborah Tannen Why communications between mothers and daughters so often fail, even though theyboth may have good intentions. Understanding how language works within relationships, you can change patterns you're not happy with.
	Coercion: Why We Listen to What "They" Say -- by Douglas Rushkoff "An eye-opening, perhaps even life-changing view into how our arms are twisted into buying, doing, and believing based on blind faith and subtle deception. .." Review from Silicon Alley Reporter...
	The Cluetrain Manifesto -- by Locke, Levine, Searls Weinberger Learn how to talk to real people, yes prospects, so they feel special. Follow the 10 presentation tenets here and all should be well...
	Don't Think of an Elephant -- by George Lakoff First rate look into how we often stand by our beliefs despite facts. This is both good and bad. Good arguments here to know your values first, then frame the debate or discussion using the right language.
	Naked Conversations -- by Robert Scoble/Shel Israel. How blogs are changing the way businesses talk with customers. Wonderful way to expand your business without advertising.
	Dave Barry's Money Secrets (Hardcover) -- by Dave Barry. "Ask yourself this question: Could you use an extra $200 million or more in income per year? Here's how..." and more such hilarious fun, particularly relaxing if you've had it with hype and love to laugh.
	Get Back in the Box: Innovation from the Inside Out -- by Douglas Rushkoff. Fall in love with you got into your business for to begin with, so you can have fun playing the game again. Eye opening observations that you can use to add fun back into your business.
	Buddhism : A Concise Introduction - by Huston Smith, Philip Novak A wonderful read with stories that helped me in my thinking, 2500 years later. I Huston Smith him just a month ago at a lecture he gave, and spent a few moments with him. He’s 87, and still spreading the word about how religions, practiced the way they were intended, have been very good for the human race.
	The Soul of Christianity: Restoring the Great Tradition - by Huston Smith He not only presents his own beliefs, but why religious beliefs matter in today’s secular world.
	The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Hardcover) - by John Battelle Wonderful story and insights by someone who is an avid Internet, Media and Google enthusiast and writer.
	The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable - by The Group of 33, Seth Godin 33 short pieces on how one can make their marketing efforts well, remarkable. Quick and good read. Useful tips I used immediately.
	We the Media - by Dan Gillmor A wonderful read for those of us who write and express what we care about for a living. Gillmor is a journalist himself, who is using blogs and all kinds of Internet means to encourage others to do the same. Individuals have had significant impact on what is reported today, which is a good thing. The powers that be cannot keep things hidden like before, because everyone has access to others through their websites and blogs.
	"Your Call Is Important to Us..." - By Laura Penny Here's someone who expresses what many people, including your prospective customers and reps, feel about things others try to sell them on... "Never in the history of mankind have so many people uttered statements that they know to be untrue. Presidents, priests, politicians, lawyers, reporters, corporate executives and countless others have taken to saying not what they actually believe, but what they want others to believe — not what is, but what works." While the book covers all kinds of situations, we know in sales and ad campaigns, that most of what you see and hear is really not the way it really is...but the way the promoter wants it to be. This is what we marketers have to overcome. Stories will help.
	All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World - by Seth Godin Authentic stories sell, claims and hype don't get the trust of people anymore. This is what mass marketers are being told now. Think how that applies so much more with one on one marketing like what we do. What better way for you to market your product and business, than to tell your OWN authentic story? To lead with YOUR hot button? Then you don't.have to invent a story or bother with silly claims. It's YOURS. Forget thehype and claims most people make for their business and products in our industry. People don't trust anymore.
	Marketing to Women - by Martha Barletta Ever wondered why so much of the network marketing language seems so hypey and high pressured to you? And you are a woman? Look no further than this book to show you why you and the majority of other women react negatively to most network marketing recruiting approaches today - they're written by men for men - although men make up less than 20% of our industry.
	Just Ask a Woman - by Mary Lou Quinlan Most women put everyone else first. Here are ways to make them feel like they are first. Imagine that! Many good tips and stories of how NOT to impress a woman with products and services.
	You Just Don't Understand! - by Deborah Tannen One of the first, and most impactful books on the differences in the way men and women communicate, and the trouble that causes. Think it has a place in marketing for you to know these differences? !!
	Bang! Getting Your Message Heard in A Noisy World -Linda Kaplan Thaler, et al This is the woman who, with her creative team, came up with ways to describe women so that those watching would go, "I want the shampoo SHE is using" and turned a nearly distinct shampoo brand into #2 in the world. Lots of tips on how they get their creative juices working together FAST and in close proximity. Quick good read.
	The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal - By Jim Loehr, Tony Schwartz Seeing the finish line is a tremendous motivator and setting short goals or breaking long ones into little ones has always let me do that. Wonderful surprises here for anyone who is feeling overwhelmed and in a rut.
	Fantastic Voyage : Live Long Enough to Live Forever - by Ray Kurzweil, Terry Grossman Can someone really live "forever"? Science is getting closer and Woody Allen might get his wish - if he does a few things suggested in this eye opening book. His wish? "I don't want to achieve immortality through my work. I want to achieve immortality through not dying." (Allen)
	The Tipping Point: How Little Things Can Make a Big Difference - by Malcolm Gladwell Who would have thought what kinds of people it takes to bring a product to the "tipping point" that place where suddenly it becomes an "in" product? Delightful, insightful marketing and human story read.
	Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation - by Lynne Truss Who would have thought a book about punctuation could cause such a sensation? Certainly not its modest if indignant author, who began her surprise hit motivated by "horror" and "despair" at the current state of British usage
	The Power of Focus : How to Hit Your Business, Personal and Financial Targets with Absolute Certainty - by Jack Canfield Canfield and coauthors Mark Hansen and Les Hewitt recommend that we concentrate on our strengths, set goals, and focus on them. Canfield and Hansen created the Chicken Soup for the Soul series, which now has 27 titles and has sold 47.5 million copies.
	Wordcraft : The Art of Turning Little Words into Big Business - by Alex Frankel Frankel has managed to crack open the world of professional namers, a highly guarded group of specialists who focus exclusively on coining brand names. A winning name is crucial to the success of any product, and large companies may spend half a million dollars or more for a cadre of wordsmiths to craft just the right one.
	Baudolino - by Umberto Eco (Author), William Weaver (Translator) The most playful of historical novelists, Umberto Eco has absorbed the real lesson of history: that there is no such thing as the absolute truth. In Baudolino, he hands his narrative to an Italian peasant. Baudolino's other gift is for spontaneous but convincing lies...
	The Four Agreements: A Practical Guide to Personal Freedom - by Don Miguel Ruiz Sit at the foot of a native elder and listen as great wisdom of days long past is passed down. In The Four Agreements shamanic teacher and healer Don Miguel Ruiz exposes self-limiting beliefs and presents a simple yet effective code of personal conduct learned from his Toltec ancestors. Full of grace and simple truth...

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