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Standing
out is hard to do. For anyone running any business.
Take America's stores.
The NY Times reported the other day that "America's stores
are caught in an identity crises." And that pollsters found
that:
"Shoppers are bored, complaining that they cannot...tell one
store from another."
Because of this, says the paper, the bored shoppers had no reason
to buy, and didn't. This past holiday retail sales seasons was "one
of the most disappointing in at least 10 years." NY Times,
1.4.03
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They can't tell one from another?
For example, to recruit people into your
business, what is the 'identity' that comes through for a prospect
checking out the possibilities?
Who are you trying to attract into your business?
Does your literature, or emails, or website, or verbal 'pitch' say
things like this:
| Business/sales exploding | |
| Make money fast | |
| Make money from home | |
| Get a home based business | |
| Fire your boss | |
| Get out of the 9-5 rat race. | |
| Make more money than you ever dreamed. You deserve it. | |
| Etc. |
Now ask yourself this:
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So then, how distinctive is that? How
can a good prospect tell where to go and to whom to listen when
the pitches are all the same? None has any "distinct personality"?
Nothing stands out?
Isn't that the problem the stores are having?
The N Y Times headline said:
A Bored
Shopper's Lament: Seen a Store, Seen Them All
We could say:
A Bored
Prospect's lament: Seen a Deal, Seen them All
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If
you market long distance, what's your pitch?
- Cheapest long distance
- Best long distance
- Most integrated communications system
How distinct are those things from what the other telecommunications
companies are saying?
Say you market a nutritional line.
What's your pitch?
- The best nutritionals out there
- Nutritionals to make people healthy
- Proprietary nutritionals
- Nutritionals to help people lose weight
Ask yourself: Who does NOT say those
kinds of things?
HOW CAN YOU STAND OUT WHEN THE THINGS YOU HAVE BEEN TAUGHT TO SAY
ARE THE SAME THINGS EVERYONE ELSE SAYS ABOUT THEIR PRODUCTS OR SERVICES?
Learn how to stand out.
Learn how NOT TO BORE your prospects and how to show them a distinct
personality, so you can get a core customer group to come to you.
Like Cable TV does. Or like DirecTV does. Or like HBO does.
Their customers all include distinct customers, and they each have
millions of monthly, paying customers now, after years of marketing
and continued marketing.
What if you could attract just a few hundred that are loyal, core
customers that come back each month? With a distinctive personality
pitch so people feel as though you called their name?
How much would you earn then? JUST ON YOUR REGULAR CUSTOMER BASE,
without even counting other entrepreneurs in your organization?
Here's one way.
You will learn how to be unique so people
are DRAWN TO YOU. So you finally get those regular customers. Go
to Click
Here.
What if YOU set up a customer base like the cable TV company has?
People who really like the product and get it each month? Like cable
TV? And you make a little override, each month? Like cable TV?
YOU CAN LEARN HOW to do that in
3 days. Click Here.
Picture yourself with 127 loyal
customers, who order your product or service on a monthly basis?
And what if you earn $10/ea? How much is that a month, whether you
do much or not? (AFTER you get the customers, I mean.)
How would you feel taking in around $1000/mo from regular customers
like cable TV?
Think you could show that model to someone really good, who might
figure that if YOU can get 100 customers,THEY can get 500? All CORE
CUSTOMERS that come because of your distinctive product or business
personality. How would THAT be?
Hmm.
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