What if the find out it's mlm?

Picture this: You and your stud-upline are getting ready to make calls to people who have sent in a resume to an ad like this:

Leaders wanted
National marketing group expanding in the XXX area. Looking for someone who has owned or operated a business, or has experience in marketing, teaching or public speaking. Send resume to Box xxx or email to xxx
(ad from p. 121 in Truth book)

A resume is a ‘summary' of experience, professional or other, of someone. Put down on a piece of paper in an organized format. While people seeking jobs often use them, they are not limited to job seekers. Many commission positions require them as well. E.g. real estate brokers seeking 100% commission sales agents often require resumes of prospective agents. To see what they've done before. After all, they only have room for a few good ones in their offices. Yes?

OK, back to the scene. You're about to make that first call. Heart pounding. Palms sweating. The resumes look really good. First one is a top sales person for a Fortune 500 company. Just thinking about landing someone like that is a high. BUT, carps the little voice:

What if they find out it's MLM?

That's the most anxiety producing thought in the front of everyone's mind, according to participants from some 40 companies on our national conference calls Tuesdays and Fridays (Click here for times and numbers).

So how does one get over that?

First by knowing WHY so many good people want nothing to do with mlm. Here are just two biggies from countless interviews we've conducted. In answer to the question:

Why do they hate us so?

Hate #1 Don't want to contact or nag my friends, family and neighbors - I want to have a place to go for Christmas dinner, you know.
Hate # 2 Don't want to be associated with the hypesters in that business.
The American Heritage College dictionary defines hype thus: HYPE: "Exaggerated or extravagant claims made esp in advertising or promotional material…something deliberately misleading; a deception…inflated or misleading claims…"

If this is the perception someone has of mlm, is it any wonder they don't want to be associated with it? Honestly now, how many of you relish the idea of going to your friends, family and neighbors about your business? The old way, I mean, by calling them and banging on them until? Do you even like thinking about what happened to you?

And how many of you are embarrassed by the fax blasts and emails and postcards offering the chance to make major money for little work? Plus, the ‘it's easy anyone can do it!' plastered on it. Isn't that just silly and hypey? If it were true, wouldn't everyone be making it?

People with brains do not respond to such drivel.

Here's the good news:
You do not practice the mlm they picture in their minds. Do you? Let's see…

Hate # 1- Don't want to contact or nag my friends…
If you use the Truth and Rules books, and Giant Heap tapes, you are offering people a picnic table of reaching out methods (ROMs) aren't you? At least 10 or 12 ways to find people. AND they don't have to approach their friends and family. Not directly. They can use the Dear Friend Letter and ONLY talk to those who call THEM back. Yes? So hate #1 is not a problem.

You do not practive the old MLM.
You practice the New New MLM described here.

Hate # 2 - Don't want to be associated with the hypesters…
If you have read ‘The five worst things you can say to a good prospect' and in the Rules book, you will not be one of those ‘hypesters' that most everyone dislikes so, (except maybe other hypesters) because you will not be saying the 5 things that turn off good people.

Isn't that so? That's why, if during the initial interview, they ask you, "Is this mlm?" we teach you to say:"Well, let me tell you what we do, and you can call it whatever you want, ok?..."
(see pp 80-81 in Rules for the New New MLMer)

So that you can tell them WHAT YOU DO and how, and they can respond to THAT. Not to THEIR perception of what mlm is and what kinds of people do it.

And that doesn't mean it's for everyone by any means. But it does mean you can get some really good people to say "yes" because you are practicing the New New MLM described here.

It's a whole new way of doing it, which can and does attract good people.

P.S.
Knowing there were options to finding good people is one of the biggest reasons I signed up for the business to begin with. Each one of the ROMs in the Truth book, and on the Giant Heap tapes, have made someone rich in the business. So why not offer the options to smart people? Those ROMs are your picnic table.